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Taking athleisure to new frontiers: Athlefit launched in Colombia!

Paola Rodriguez here, founder and CEO of Athlefit Apparel. I’m so excited to announce that last month, I traveled back to my native country, Colombia, to celebrate the expansion of Athlefit to the Americas! Now, women all over Colombia will be able to get our high-quality, fashionable, and versatile athleisure wear shipped right to their doors.


And that’s not all (it’s sure been a busy month): we also just launched a brand new collection! It consists of six elegant sets you can use to hit the gym, run errands, or even pair with a chic blazer for a night on the town. That’s the beauty of athleisure: it’s perfect for women who can’t change outfits several times a day but still want to be comfortable and look great everywhere they go.


About the launch

It was a whirlwind of a trip. The official launch event was hosted by the lovely Stelsy Leiva and took place at the emblematic Hotel El Prado in Barranquilla. I presented both Athlefit and the new collection to an audience that included journalists, influencers, and friends of the brand.


I had the opportunity to talk to the journalist Jesús Bovea about how my passion for athleisure was born, the ups and downs of my journey as an entrepreneur, and my vision for Athlefit going forward. The interview was released in the newspaper El Heraldo and you can read it (in Spanish) here.


I also had the fun experience of spreading the word about Athlefit on a morning show called Nuestras Mañanas. In the televised interview with a group of journalists, I explained why the athleisure trend has gained popularity in the last few years and how my own busy lifestyle—which includes running my own business and raising three kids—makes me love versatile clothing.


While on the show, I explained what makes Athlefit different from other athleisure brands. Our design philosophy involves creating garments that can be incorporated into many different looks, so we tend to choose colors and patterns that are easy to match. Many of our items are simple, but include little details to boost their elegance and prevent them from ever being boring.


Our other key differential is the high-quality fabric we use in all of our garments. By definition, athleisure pieces must have certain features that make them appropriate for working out. Our premium textiles, which are imported from Brazil, quickly wick off sweat so you can stay comfortable in the gym. Our leggings are thick, so they’ll never go transparent when you’re bending down to do a squat.


We believe that Athlefit will be a big hit in the Colombian market as more busy women embrace clothing that’s comfortable, flattering, and which inspires them to try unique combinations and dream up new outfit ideas that express their individuality and sense of style.


The new collection

Our new collection takes everything you love about athleisure and Athlefit Apparel—the functionality, the understated stylishness—and brings it to the next level. I want to live in this collection and I think you will, too! Order it now or visit our showroom in Amsterdam to try everything on.


Senses

Woman wearing an elegant athleisure set

Healing

Woman leaning back in a stylish athleisure set and sneakers

Essence

Woman wearing a chic gym outfit and posing

Enigmatic

Woman wearing a long-sleeved athleisure set

Behold

Woman posing with her hands in the air and wearing athleisure clothing

Alive

Woman posing in a sky-blue athleisure set with open back

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